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White Papers

Let Them Eat Dough

How to fix low yield web leads

 

Realtors and Red Herrings

The problem isn’t new entrants or tech.

 

Made in India

Offshoring mortgages-just the beginning.

 

Retention Revolution

97% of borrowers pick a competing lender for their next loan

 

Why Can’t a Lender be More Like a Realtor?

The right “bait” gets borrowers first.

 

 

Pricing Offshore for Lenders

Take a risk, grow fast with unit pricing.

 

A Free Guide to the Future

Call centers, email, better Web solutions.

How to Fail at Email Marketing

Don’t personalize.  Don’t refresh. 

 

Plotting a Servicing Takeover

Servicing Should Run Loan Retention

Tips for Life after REFI

Executive essay-Mortgage Banking Mag.

 

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