" When buyers visit lender sites, they leave no trace. Registration rates are below 2%. You can’t market to these anonymous visitors. "

Bridging the Gap

Web leads convert at 3%. Traditional leads convert at 15%. Many loan officers feel burned out by this new media. Bridging the gap requires:

1) Identify the hot prospects (20% of leads), the ‘near term’ transactors, and respond urgently with an outbound call.

2) Incubate the warm prospects (80% of leads) with a sequenced email campaign of for sale listings.

BoRE does not deliver raw Web leads. All prospects are incubated before they are distributed.

BoRE News

Latest coverage from the mortgage and real estate trade press

	CampusMBA Presents 'Reaching the Purchase Borrower First...and Last' Apr. 25
	Giving Loan Originators an MLS
	E-LOAN Is First to Co-Brand Home Listing Site
	E-LOAN First to Use Home Listing Site
	BoRE launches first national bank-branded homes-for-sale website
	Future of the MLS
	Lead Generation
	Selling to Lenders

Realtors control 70% of purchase loan referrals …and they never refer out to lenders’ direct channel.

Realtors divert 90% of direct lending pre-quals to no-name local loan brokers.

Two-thirds of all buyers are already in loan portfolios. We see an opportunity for real estate brokers AND lenders.

Consumers need a loan, but they want to buy a house. Here are some stats to explain Realtor control:

- After checking rates, buyers self incubate on the MLS for two months before they call a Realtor.

- Buyers touch the MLS six months before lender

- 77% of buyers start (& incubate) on MLS sites.