buyers visit lender sites, they leave no
trace. Registration rates
are below 2%. You can’t market to these anonymous visitors.
on Real Estate (BoRE) develops
and deploys advanced technology to retain and acquire customers for
residential mortgage lenders and real estate brokers.
content and downstream incubation, BoRE supports
lenders with privately branded solutions that cut acquisition costs and
boost retention. This mission has guided our research and
development for ten years.
leads convert at 3%. Traditional leads convert at 15%. Many loan
officers feel burned out by this new media. Bridging the gap requires:
1) Identify the hot prospects (20% of leads), the ‘near
term’ transactors, and respond urgently with an outbound
Incubate the warm prospects (80% of leads) with a sequenced email
campaign of for sale listings.
does not deliver raw Web leads. All prospects are incubated before they
Latest coverage from the
mortgage and real estate trade press
& Red Herrings
Realtors control 70% of purchase loan
referrals …and they
never refer out to lenders’ direct channel.
Realtors divert 90% of
direct lending pre-quals to no-name local loan brokers.
Two-thirds of all buyers are
already in loan portfolios. We see an opportunity for real estate
brokers AND lenders.
a loan, but they want to buy a house. Here are
some stats to explain Realtor control:
checking rates, buyers self incubate on the
MLS for two months before they call a Realtor.
Buyers touch the MLS six months before lender
77% of buyers start (& incubate) on MLS sites.